Alabama's Million Dollar Band Takes Over Birmingham Zaxbys

Alabama football fans will have an opportunity to celebrate game weekend with free food, live music and a special appearance from the University of Alabama's Million Dollar Band.

Zaxbys is hosting a Million Dollar Band Pep Rally on Friday, October 16, 2026, from 4 to 6 p.m. at its Birmingham location at 110 Doug Baker Boulevard.

The celebration marks the launch of a new partnership between Zaxbys and the University of Alabama's nationally recognized marching band.

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Fans attending the event can expect a live performance, appearances from select Million Dollar Band members and a special drive-thru takeover.

During the takeover, band members will greet customers and help hand out food orders, giving Alabama supporters an opportunity to interact with members of the band outside the stadium.

The first 100 guests in line will receive a complimentary five-count order of Zaxbys' hand-breaded Chicken Fingerz with Zax Sauce.

DJ Pretty Peech, Zaxbys' Chief Vibe Officer, will provide music throughout the celebration, helping create a game-day atmosphere ahead of Alabama's Saturday football matchup.

The event will also feature a special Zaxbys and Million Dollar Band photo opportunity, along with giveaways featuring Zaxbys, Alabama and Million Dollar Band merchandise.

Organizers say the pep rally is designed to bring Alabama students, alumni and supporters together while celebrating the band's role in the Crimson Tide football experience.

The Birmingham restaurant hosting the event is operated by Roost & Rise Holdings, which Zaxbys identifies as its largest franchisee in the Southeast.

The celebration offers fans another way to show their Crimson Tide spirit before Saturday's game while getting an up-close experience with the Million Dollar Band.

The event is scheduled for Friday, October 16, from 4 to 6 p.m. at 110 Doug Baker Boulevard in Birmingham.