Lele Simone was born in Arlington, Texas by the way of Lake Charles, Louisiana. She moved to Alabama when her mother got a job teaching at the University of Alabama. A self-proclaimed Educated Ratchet, Lele Simone graduated from Hillcrest High School and the University of Alabama with her B.S. in Commerce and Business Administration with a concentration in Marketing. A newcomer to the industry, her love of hip hop music brought her to radio. The ability to discover and promote hidden gems motivates her daily.