Nothing Bundt Cakes is planning a nationwide cake giveaway as part of a six-week campaign aimed at sharing millions of sweet treats with communities across North America.

The bakery chain will celebrate its inaugural National Bring the Joy Day on Tuesday, Sept. 15, when the first 300 guests at every participating Nothing Bundt Cakes bakery will receive a free Confetti Bundtlet.

The giveaway is part of the company’s larger “10 Million Bites of Joy” campaign, which runs from Aug. 24 through Oct. 4.

During the six-week campaign, Nothing Bundt Cakes plans to distribute a total of 10 million bites of cake through giveaways, samples inside its bakeries, fundraising initiatives, community events and other surprise experiences.

National Bring the Joy Day will serve as one of the signature events of the campaign, with bakeries across North America participating at the same time.

Customers interested in the free cake giveaway should keep in mind that availability will be limited. Only the first 300 guests at each bakery on Sept. 15 will receive a complimentary Confetti Bundtlet.

The Confetti Bundtlet is an individually sized version of the company’s signature Bundt cake featuring colorful sprinkles baked into the cake.

The promotion is intended to bring the company’s broader mission of spreading joy into local communities, while giving customers an opportunity to participate in the nationwide celebration.

Nothing Bundt Cakes operates bakeries throughout the United States and Canada, meaning thousands of customers are expected to participate in National Bring the Joy Day.

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The company’s 10 Million Bites of Joy campaign will continue for nearly three weeks following the Sept. 15 giveaway, concluding Oct. 4 with additional sampling, fundraising, community activities and other events planned throughout the campaign.

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