Blue Bell Debuts Limited-Time Strawberry Toaster Pastry Ice Cream

A beloved American creamery has rolled out a new limited-time flavor celebrating a breakfast favorite that's ready in seconds - the strawberry toaster pastry.

Blue Bell Ice Cream has officially introduced the new flavor (in pints only!) and it's for sale now at stores that carry the brand.

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The Texas-headquartered Blue Bell said in a press release that the Strawberry Toaster Pastry flavor features vanilla ice cream, strawberry pastry pieces, confetti sprinkles and swirls of strawberry sauce and white icing.

“Our new Strawberry Toaster Pasty will wake up your taste buds,” said Joe Robertson, executive director of advertising and marketing for Blue Bell. “We have combined so many delicious flavors in a pint-sized carton. The smooth vanilla ice cream and strawberry sauce complement the pastry pieces perfectly. The confetti pieces and icing swirl add a subtle sweetness to every bite.”

A brand rep told the Thread the new flavor was introduced ahead of "National Ice Cream for Breakfast Day," which is observed on February 1st, if your calendar wasn't already marked.

“Our Strawberry Toaster Pastry Ice Cream with a side of Java Jolt Ice Cream is the perfect combination to enjoy on National Ice Cream for Breakfast Day,” Robertson said.

Find the limited-time Strawberry Toaster Pastry Ice Cream in stores today, January 23rd, for a limited time.