Name, Image, and Likeness deals are steadily beginning to increase for athletes across the nation. After the policy was enacted by the NCAA on July 1, 2021, companies have begun to add college athletes to help promote products. We've seen the steady rise in Alabama athletes signing deals with companies.

Bryce Young recently announced his own sandwich at Subway. Malachi Moore also notably signed a NIL deal with Milo's. Now another well-known company has brought on 2 Alabama athletes to represent their brand.

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World Wrestling Entertainment, otherwise known as WWE, has signed Isaac Odugbesan and Riley White, two track and field athletes, to their version of a NIL deal. Known as "Next In Line," the deal brings opportunities for college athletes to join WWE after their college athletic career is finished.

Glen Logan of the LSU, Dalton Wanger of LSU, and Masai Russell of Kentucky also have joined the program. Of the 15 total, 5 athletes from the SEC are involved in the program. Many different athletes are also included, from the aforementioned track and field to football and basketball.

According to WWE.com, the program offers many amenities to the 15 athletes signed. Every athlete is given access to the company's Performance Center in Orlando, Florida. Athletes will also be trained in other skills to build their budding careers. Items such as brand building, media training, communications, live event promotion, creative writing, and community relations will be taught to the young athletes.

All athletes involved have a possibility of earning a WWE contract at the end of the program if the company decides to sign them.

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