The Alabama Crimson Tide introduced its name, image and likeness collective last week, bringing the Tide up to speed with the rest of college football, but was Alabama ever really behind?

On Tuesday evening at the Team Focus event in Mobile, Alabama head coach Nick Saban announced that his players made more money in college football than any other college roster despite the program not having an NIL collective in place.

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"Now, people have started these collectives that raise money to create opportunities for the players. I think that's an unintended consequence. We didn't do that last year and our guys made more money than anybody in college football, on their own, representing themselves, creating a good image, being a good player, creating value for themselves," said Saban.

We all remember Saban announcing ahead of last season that Heisman Trophy winning quarterback Bryce Young had earned $1 million before taking a single snap of college football.

Additionally the Crimson Tide saw a number of players sign NIL deals with companies such as Bojangles, Milo's Sweet Tea, Bose Headphones and much more.

In 2021 the Crimson Tide athletes procured and secured NIL deals with numerous companies on their own. Imagine just how much more profitable these Alabama athletes will be as the NIL-era continues to unfold with the support of High Tide Traditions.

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